Listing Courtesy of: First Weber Inc
Listing Agent: Sean Sweeney
HomeInfo@firstweber.com
INVESTMENT OPPORTUNITY in the heart of Downtown Wisconsin Dells! White Rose Inns is an established, operating hospitality property generating approximately $420,000 in annual gross lodging revenue with substantial upside potential. The multi-building property offers multiple accommodation types, an existing guest base, and a prime walkable location near downtown dining, shopping, entertainment, the Wisconsin River, and area attractions. A new owner can pursue growth through professional revenue management, dynamic pricing, expanded distribution, stronger direct-booking strategies, improved marketing, and reduced reliance on third-party booking platforms. Existing lodging infrastructure and multiple buildings provide flexibility for an owner-operator, hospitality investor, or experienced management group seeking an income-producing asset with proven operating history, immediate revenue, and meaningful opportunities to improve performance in one of Wisconsin’s premier tourism markets.
| Mls #: | 2025291 |
|---|---|
| List Price: | $1,790,000 |
| Class: | Business/Commercial |
| Status: | Active |
| Net Taxes: | $0 |
| Est. Total Acres: | 0.72 |
| Waterfront?: | No |
| Municipality: | Wisconsin Dells |
| County: | Columbia |
| ZIP: | 53965 |
| Year Built: | 1904 |
| Total Units/Bldg.: | 29 |
| Location: | Wisconsin Dells-C |
| State: | WI |
| Price Per Sqft: | $140.61 |
| C/T/V: | City |
| Re Sale: | Yes |
| Business Sale: | Yes |
| Lease Only: | No |
| Zoning: | Commercial |
| Approx. Bldg. Dimen.: | 0 |
| Onsite Parking: | 36 |
| U1 Lease Type: | Na |
| U1 Lease Exp. Date: | Na |
| Ceiling Height Min: | 10 |
| Ceiling Height Max: | 12 |
| Number Of Loading Docks: | 0 |
| Total Assess Year: | 2026 |
| Tax Year: | 2026 |
| Street Frontage: | 373 |
| Income/Expenses Year: | 2026 |
| # Of Stories: | 2 |
| Bldg Gross Sq Ft: | 12,730 |
| Gross Operating Income: | $420,000 |
| Annual Operating Exp: | $118,074 |
| Source Of Est. Acres: | PlatMap/Survey |
| Source Of Year Built: | Assessor |
| County Qtr Section: | Columbia NW |
| Parcel Id: | 11291-583.03 |
| U1 Gross Sq Ft: | 12,730 |
| Other Marketing Area: | WISCONSIN DELLS - C |
| Type: | Restaurant/Supper Club, Motel/Hotel/Bed & Brkfst |
| Location: | Business district, Corner, Near Major Highway |
| Present Use: | Motel/Hotel/Bed & Brkfst |
| Exterior: | Wood, Brick |
| Roofing: | Shingle |
| Water/Waste: | Municipal water, Municipal sewer |
| Heating/Cooling: | Forced air, Heat pump, Radiant, Central air, Wall AC, Wall furnace |
| Fuel: | Natural gas |
| Building Parking: | 21-35 spaces |
| Sale Includes: | Business name, Equipment, Inventory, Receivables, Customer list, Signs, Furniture |
| Tenant Pays: | N/A |
| Lease Type: | None |
| Features: | Signage available, Security system, Private office(s) |
| Miscellaneous: | High Speed Internt Access |
| Terms/Option: | Seller may assist |
| Occupancy: | Owner |
| Basement: | Block foundation, Full, Other foundation, Partial, Walkout/Outside entrance |
| Directions: | Corner of River Road and Wisconsin Ave Downtown Wisconsin Dells. |
| Items Included: | All Fixtures, furniture, Appliances, Linens. |
| Items Excluded: | Sellers personal property. |
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South Central Wisconsin Multiple Listing Service data last updated on October 08, 2026 04:31 PM - CT.
Property Last Updated: October 08, 2026 04:31 PM - CT
